Defining the future fitness experience for one of Sweden’s largest B2B enterprise software solution providers 🇸🇪 [Limited access]

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My Role

Lead and guided 2 junior UX designers for the design stages of mobile application and web application
Research to understand users & the Scandinavian market;
- Conducted Design workshops to formulate the vision for the project
- Guided junior team members to identify gaps by conducting a comprehensive competitor analysis
- Conducted extensive research to understand the market
Wireframes, feature analysis, persona analysis, requirement analysis and designed clickable prototypes for user feedback
Conducted weekly Brainstorming sessions with the customer (Product manager, Designer and backend tech teams at Nordic Fitness company) and managed requirements.
Actively identified if there is any backend infrastructure (APIs) that is required from the client’s end to facilitate/phase out the design suggestions in the roadmap by collaborating with the Product manager. (Yadhu)
Designed User flows collaboratively and identified edge-case scenarios
Worked with product managers, fellow UX designers (Dinushi and Nishaz), developers and the Danish designer 🇩🇰 from the client’s team to meet business and user requirements.
Guided and mentored design team members on how to develop a Design System and manage it.
Worked on accessibility
Presented designs to internal and external stakeholders